NEW ROAD MAP FOR CULTURAL AND CREATIVE SECTORS TO BE RELEASED

Brussels, Friday 11th September 2009: This September will see Europe’s Cultural and Creative Industries Platform announce the results of a groundbreaking consultation process to EU member states and the European Commission. This process, involving intense discussions between nearly 40 CCI organisations, has yielded a list of recommendations that seek to unleash the potential of these industries long into the future. Discussions began in June 2008 after the Commission asked the organisations to come together as part of their ongoing dialogue with the cultural sector of the EU, in order to produce a road map for the industries designed to be adopted at European, national, regional and local levels. This is the first time that such a structured dialogue between the CCI has taken place and the implications of the finished document are expected to have hugely positive effects not only on the cultural policies of European countries, but also in terms of their economic and social progression.

According to Platform President Yvette Masson-Zanussi, the adoption of this work will represent a huge step forward for the industries, “As it stands, those who work in the culture and creative sector are not adequately represented in terms of support, particularly given the digital revolution of the last decade and now, the economic downturn. It is our aim to generate awareness of our work and to encourage European, national and regional authorities to adopt our recommendations in the hope of unlocking the economic, artistic and social potential of the industry.”

The following are among the main recommendations:

  1. Facilitating access to finance for SMEs
  2. Protecting intellectual property rights
  3. Improve market access for all cultural industries regardless of their size
  4. Recognise that cultural goods and services should be treated differently to other sectors
  5. Promote the circulation of artists and works

The recommendations also place a substantial emphasis on addressing the digital shift in particular the development of the cultural content in the online environment.
There is specific focus on increased training in the workplace for young entrepreneurs within the industry. The document recommends that this be done in conjunction with allowing greater access to finance for SMEs and freeing up mechanisms to do so via loan guarantees, fiscal exemptions, tax credits and state aids

Helen Smith, IMPALA Executive Chair and Platform board member added said, “Cultural and creative industries are risk takers, and their investment in new talents and methods encourages creativity and innovation and ensures cultural diversity and choice for consumers. With this in mind, our work should be looked upon as a road map for the industry that if followed, will pave the way for increased creativity, stronger rights for cultural and creative actors and better quality of work all over Europe.”

An initiative of the European Commission, the recommendations will feed into the Green Paper on the Cultural Industries currently being prepared by the Commission and they will also target national and local decision makers.

The recommendations can be read by following the link from the first story on the homepage of the European Music Office website which is www.emo.org

 



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