This is the message (click here to see a larger version) independent label Ninja Tune sends out with its releases. It shines a light on why respecting artists' work is fundamental to the label/artist relationship.
We also have below a musician's witty reply to a restaurant trying to get free concerts. It neatly illustrates the fundamental notion that artists should not be expected to go unpaid for their work.
A close relationship with artists and mutual respect is very important to independent labels who produce more than 80% of all new releases and account for 80% of the sector's jobs.
Many independents have also demonstrated their commitment to their artists by signing the Fair Digital Deals Declaration launched on 16 July 2014 by WIN, with nearly two thirds of signatories coming from Europe. Making this a reality also depends on supporting strong copyright, as that is what gives artists and their labels the tool to negotiate digital deals in the first place.
To see the two 'stories' about copyright, click below