Nikola Jovanović is the CEO and Co-Founder of Lampshade Media, one of the fastest growing record labels in Balkan. With 15 years of experience in music business Nikola is one of the key people in Balkan Music Business. He is a guest lecturer at SAE Belgrade University where he teaches Music Business. Previously, he was the MTV Adria Talent and Music manager overseeing company music department in Serbia, Croatia, Slovenia, Macedonia, Bosnia and Herzegovina and Montenegro. He is the president of Serbian Music Business Association which aims to change Serbian music business forever. He is a passionate concertgoer and was involved in production of more than 300 concerts and festivals in Serbia. Jovanovic is a graduate of Belgrade Art Academy where he holds a degree in Music production and sound recording.