Merlin Enchants simfy
Through a landmark deal with Merlin, simfy has become the first German music platform to offer its users access to the catalogues of the world’s most prestigious independent record labels.
Cologne, 24th May 2010 - simfy, Germany’s largest streaming subscription service, has signed a comprehensive licensing agreement with global independent rights agency Merlin, who represent the most valuable basket of music rights outside of the four major labels.
The deal allows simfy’s 1.5 million users to access music from the leading labels represented by Merlin, including !K7, The Beggars Group, Aggro Berlin, Domino, Naïve, Tommy Boy, One Little Indian, and Kontor Records, as well as distributors including Kontor New Media, State 51, Virtual Label and Redeye.
“We are happy to massively expand our catalogue through our cooperation with Merlin. Tracks from prestigious German independent record labels like Kontor, !K7 and Aggro Berlin will now be available to our users as well the amazing repertoire from the world’s leading independents. We are proud to be the first German music platform which has reached an agreement with Merlin”, explains Steffen Wicker, CEO of simfy.
In addition to simfy’s existing large catalogue, music fans will now be able to include a variety of independent artists such as Vampire Weekend, Arctic Monkeys, Tosca, Bjork, M.I.A., Franz Ferdinand, Last Shadow Puppets, FIDO, Animal Collective, Scooter and Tiesto in their playlists.
With this deal simfy has greatly extended the range of Rock, Indie-Pop, electronic music and Hip-Hop available on the service, and lives up to its promise to cater for all music fans, whatever their tastes.
Charles Caldas, CEO of Merlin adds – “We are delighted that the Merlin repertoire will now be available on simfy. Combining the strength and profile of our members’ artists with the impressive repertoire already available, and the growing reach of the simfy service, we believe that this is a landmark development in the online market in Germany. Consumers in Germany now have access to a truly exciting new entrant in quality music online.”
Horst Weidenmueller, Founder of !K7, confirms the perspective of the independent labels: “With the launch of simfy we have an important new player entering the market, which will help to create the diversity we need in order to grow the digital music market. Thanks to Merlin, simfy will be able to immediately offer the valuable repertoire which will meet the expectations of their consumers and thereby also enhance the success of simfy.”
With more then 1.5 million users, simfy is Germany’s largest music platform as well as the market leader in online music solutions. At the beginning in 2006, simfy was just a student project with the vision to make it as easy as possible to listen to music. In the meantime, the student project has become a dynamic and rapidly expanding enterprise.
On simfy.de, users can listen to music and compile playlists to their hearts’ content from a repertoire currently covering more than six million titles. To make the music even more accessible to our users, we are expanding our offering with desktop applications and numerous mobile telephone applications, so that our technologies and products are creating new standards in the music industry.