MERLIN PRESS RELEASE - Member Survey and Independent Chart Success
Please find here a press release issued by Merlin, highlighting the growing value of independent repertoire in the digital market, and breaking the myth that the value of independent repertoire in the digital market is viewed by some as inherently inferior to those of major label competitors, particularly in the midst of the major shifts in the landscape as demonstrated by the launch of the Google and Amazon locker services amongst others.
Key points in the release are as follows:
Digital Market Share
The more digital consumers pay, the more independent music they demand
Clearly from Merlin’s perspective, we cannot support the notion that the price for the rights we represent is determined via this false construct, particularly given these figures. If that kind of retrograde thinking goes unchecked, we risk ending up in a market where the opportunities for consumers to legitimately access music online are inferior to piracy. So no one wins.
Commercial music services succeed by offering their customers a full choice of major and indie artists (as, less pleasingly, do illegal services). This is illustrated by the continued strength of iTunes and the massive uptake of users on Spotify, who worked to ensure that via Merlin, independents were included in their business from launch as both content providers and shareholders. Services who are serious about providing their customers a compelling product that encourages them to pay, and stick around, would do well to take the time to understand the new dynamic for indies in the digital market, and analyse carefully what their customers are demanding.
Press contact: Sam Shemtob at Name Music: firstname.lastname@example.org