Patrick Zelnik started his career in the music industry at Polydor (1973-1980) as International Marketing Director. In 1977, he met Richard Branson, with whom he created the first European branch of Virgin Records: Virgin France. He was President of Virgin Retail from 1988 to 1997. In 1997, he set-up his own production, distribution and publishing company for cultural products. Naïve has since diversified by creating Naïve Livres, Naïve Vision (DVD production) and naive.fr. At the same time, Patrick Zelnik has held different roles in professional organizations, including President of SNEP (National Trade Association of Phonographic Producers) and UPFI (French Independent Phonographic Producers’ Association). He co-founded IMPALA of which he has been co-president from 2006 until 2012. He also was a member of the supervisory board of Actes Sud, and since 2008 has been president of the Gaité Lyrique which opened in March 2011.
In 2009 French President Nicolas Sarkozy and Frederic Mitterrand, Minister of Culture & Communication, appointed Patrick Zelnik president of the “Creation & Internet” mission, which was charged with defining measures to improve the legal offer of cultural goods on the Internet and the remuneration of artists, producers and cultural industries including books, films & audiovisual.