Impala's mission

IMPALA's mission is to grow the independent music sector, return more value to artists, promote cultural diversity and entrepreneurship, improve political access and modernise perceptions of the music sector.

Growing the independent sector
Promoting growth is about maximising all commercial opportunities, delivering a proper regulatory framework, with improved market access, real finance, and a level playing field in all areas from access to media, to collecting societies through to online.

Returning more value to artists
Removing all barriers to licensing of online and other services is vital, yet certain operators try to hide behind copyright exceptions or “safe harbour” rules. This effectively transfers value away from creators. Closing this “value gap” is important to the independent sector as it particularly distorts licensing efforts by smaller players. Returning value also means full transparency, proper reporting and revenue sharing.

Promoting cultural diversity and entrepreneurship
Independent music is an excellent example of Europe’s cultural diversity. By discovering and releasing the most innovative artists, independent labels play a key role in the evolution of the cultural landscape. The economic and regulatory environment must actively foster cultural entrepreneurship and economic diversity.

Improving political access
Smaller businesses need to work together to match the influence of larger companies. IMPALA provides an active single voice for the independent sector.

Modernising perceptions
By explaining how the music sector works, by broadening the agenda and offering new solutions, IMPALA aims to promote independent music, inspire decision makers to fulfil new promises to cultural SMEs, and open doors to investment.

Find out more about IMPALA's achievements under milestones

All latest press


New IMPALA Board elected in Hamburg at Reeperbahn festival