IMPALA members benefit directly from the work of our digital committee by staying on top of the developments in the digital market. They can also maximise their Merlin membership as the independents’ digital rights agency offers a discount to IMPALA members and members of IMPALA’s member associations at national level.
IMPALA’s digital committee has the task of ensuring independents are proactive when it comes to digital issues. Meeting monthly, the committee also holds monthly meetings with Merlin to exchange information and relay questions from the committee.
The committee is also in contact with several leading digital platforms. Discussions mainly revolve around streaming manipulation so far, as we are following up on last year’s industry code, but communication channels are open to other topics. IMPALA has also set up an intelligence facility for IMPALA members known as “One Step Ahead”, thanks to a digital capacity grant from Merlin. The project delivers data and analysis on key digital issues in European markets, including national level trends and opportunities for trade associations and members.
Discussions on streaming distribution models remain high on IMPALA’s agenda. Instead of looking at this as a choice between two models, IMPALA’s focus is working on an optimal model which would include pro-temporis and other elements. A further brainstorming session is in the pipeline… Aside from streaming models, and streaming manipulation, other issues being discussed by the committee include the impact of podcast and audiobooks on streaming, market developments with digital players, getting digital services to facilitate titles in different languages & search by label, monetisation on music streaming platforms, access to playlists, the domain .music, and live streaming and more.