IMPALA is pleased to announce the release of its second report as part of our new Digital Forward project, co-funded by the European Union, titled: ‘Digital Marketing for Independent Record Labels PART 2 – Mastering On-Platform Strategies’. This report turns to what happens inside the streaming platforms themselves, looking at algorithms, geographic specificities, market penetration, platform tools, and more.

“It is testament to the innovation in the independent sector that Revelator has been bought by Warner. As we have consistently said, all independent businesses need good exit options. Big players are important in all markets, and we hope that this will see more competition among the majors. At the same time, the trend continues whereby labels and artists who made a conscious choice to go with an independent partner, now find themselves with a major and the independent ecosystem loses another chunk of its infrastructure. That’s bad news for artists, fans, and Europe’s diversity as whole…

As part of IMPALA’s Faces of the Independent Sector storytelling campaign, co-funded by the European Union, and celebrating our 25th anniversary, we are publishing the fourth interview in the series with Luciano Winter, founder and CEO of Stormi Capital, board member of the Dutch independent music association, STOMP.

A new generation of artists working with independent labels from across Europe has been selected for the fifth edition of IMPALA’s 100 Artists to Watch programme for 2026. Presented in partnership with YouTube and co-funded by the European Union, the initiative highlights the creativity, diversity, and innovation shaping the future of Europe’s independent music landscape.