Deezer’s “artist-centric” idea adds to the streaming debate but other proposals could move the needle without thresholds that are bad for smaller acts – and musical diversity. An op-ed by IMPALA’s Helen Smith for Billboard.

SonoSuite joins the Friends of IMPALA programme to strengthen its commitment to empower independent music businesses. 
 
SonoSuite, the white-label SaaS digital technology provider for the music industry, is proud to announce its new membership in IMPALA (Independent Music Companies Association) as a Friends member. 

For years, SonoSuite has been at the forefront of the music technology landscape, dedicated to providing innovative solutions tailored for independent music businesses. The constant relationship between music and technology has been a driving force in the industry’s evolution, and SonoSuite has consistently backed the cause of independent music businesses.
 

Last week, Deezer and UMG announced their proposal to reform the streaming market through a so-called “artist-centric” model which seeks to change the way streaming royalties are allocated. At the same time, IMPALA held its AGM in Vienna, where streaming reform and maximising revenue for artists were flagged as key priorities.

Efforts to grow the debate about how to reform the streaming market are welcomed by IMPALA. It is encouraging that certain aspects of the recent proposals from Deezer and UMG chime with IMPALA’s own ten steps to make the most of streaming. IMPALA’s proposals were initially published over two years ago and revisited earlier this year

Our new One Step Ahead report looking at Rights and Consumptions is out and will be discussed during our next pre-recorded quick-fire webinar with CMU, available for members on 15th September. Members can contact their national associations to register.