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European Music In Numbers

Here are some useful statistics...

  • IMPALA represents over 4000 independent music companies and national associations.
  • IMPALA Sales Awards represent over 90 million albums sold and €1.4 billion in revenue.
  • The music sector consists of thousands of independents and (since September 2012) 3 multinationals – “the majors”.
  • 99% of music businesses are micro, small or medium sized enterprises – “the independents”.
  • The independents are the innovators and early adopters, discovering new talent and producing 80% of all new releases.
  • The independents are responsible for 80% of the sector’s jobs, in line with the average 80% of Europe’s jobs generated by SMEs.
  • The global independent record label sector is worth $5.6bn representing 37.6% of the global market (key statistics and this infographic are taken from WIN's analysis of the independent music sector).
  • The biggest independent now has only 1.5% of the market. Previously this was 7%. The biggest major has 34%.
  • The combined market share of the majors is more than 80%, climbing to a massive 95% for Top 100 on radio and downloads in Europe. Even the Top 2000 is concentrated - only 10% is independent.
  • 50% of top tracks played on radio and downloaded in Europe are American.
  • Record companies invested $4.5 bn in research and development and marketing in 2015, representing 27% of these companies’ revenues.
  • As a whole, the music industry invested 16.9% of its revenue in research and development for new artists in 2015. It is higher than other research-intensive industries (e.g. pharmaceuticals and biotechnology 14.4%, software and computer services 10.1%, aerospace and defence 4.5%, etc.).
  • European cultural & creative sectors account for 7 million jobs and €509 billion of Europe's GDP.
  • Digital music revenues now account for 45% of total industry revenues, compared to 39% for physical sales.
  • The music industry's digital revenues grew by 10.2% in 2015, to $6.7bn, with a 45.2% increase in streaming revenue.
  • Revenues from music subscription services grew by 39% in 2014, to $1.5 billion.
  • Number of paying subscribers rose to 68 million in 2015, up from 41% in 2014.
  • The industry derives 32% of its digital revenues from subscription and ad-supported streaming services; up from 14% in 2011.
  • Streaming now accounts for 43% of digital revenues and is close to overtaking downloads (45%) to become the industry's primary digital revenue stream.
  • In 9 of the World's top 20 markets, digital accounts for the majority of revenues.
  • Europe generates over one third of global recorded music revenues - including 27% of the world’s digital revenues - and over half the world’s music publishing revenues.
  • European recorded music revenues totalled €4.0 billion in 2014.
  • In Europe: digital revenues grew 6.8% to  €1.4 billion, making up 35% of all recorded music revenues.
  • European digital revenues are 48% streaming (supscription & ad-supported) , 49% downloads, 2% mobile personalisation and 1% other sources.
  • In Europe, subscription streams account for 37% of digital revenues while ad-supported streams account for 11%.
  • High level of consumer awareness: 61% of internet user (16-64 years old) are engaged in some legitimate digital music activity in the past 6 months and among young consumers (16-24) this is even 77%
  • There are more than 230 digital music services available across the EU, providing access to more than 40 million tracks.
  • Research shows streaming services are successfully helping to reduce piracy (9 in 10 paying users of Spotify download illegally less often).
  • Pirate sites' estimated ad revenues in 2013 was $227m.
  • 74% of consumers said they were first introduced to pirate services through the use of search engines
  • By January 2014, the global recording industry had sent more than 100 million requests to Google to remove links to infringing content, with cap on number of requests imposed by Google.
  • 6 of the top 10 most liked people on Facebook are music artists (updated: June 2016).
  • 7 of the top 10 most followed people on Twitter are music artists (updated: June 2016).
  • 9 of the top 10 most watched videos of all time on YouTube are music videos. Out of the top 20, 18 are music videos (updated: June 2016).
  • Over a third of jobs in the EU (77 million jobs) come from sectors that rely on intellectual property rights.
  • IPR-intensive industries in the EU generate 4.7 trillion euros annually (about 40% of the EU's total economic activity).
  • Copyright-intensive sectors account for 9.9 million EU jobs.
  • Copyright-intensive industries make a positive contribution to the EU's trade balance: net export of €15bn.
  • IPR‐intensive industries pay significantly higher wages than other industries, with a wage premium of more than 40%, with copyright-intensive sectors having the highest premium (69%).

Further statistics

  • WIN global market share analysis of the independent music sector: download key statistic and the full report, and check this great infographic.
  • The recording industry in numbers - IFPI: Click here
  • Interesting report on domination of European radio by American repertoire, includes useful statistics on key territories, shows majors/independents' market share, very scary... Click here
  • Interesting report on record companies' investment in music: Click here


 

 

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