Brussels, 15 June 2026.

IMPALA is pleased to publish the latest edition of its One Step Ahead report series, The Short Form Video Market and the Moment Economy, written by CMU.

The report examines the growing influence of short-form video platforms on music discovery, audience engagement, and monetisation, and considers the opportunities and challenges these developments present for the independent music sector.

As short-form video services continue to shape how consumers discover and interact with music, the report explores the emergence of a “moment economy”, where cultural moments can drive rapid spikes in attention and consumption. It analyses how these platforms affect artist development, fan engagement, rights management, and revenue generation, while highlighting key considerations for independent music companies operating in this evolving landscape.

The Short Form Video Market and the Moment Economy report is available to IMPALA members through the Members Only Resources section of the website.

About IMPALA

IMPALA was established in 2000 and now represents over 6000 independent music companies in Europe. 99% of Europe’s music companies are small, micro and medium businesses and self-releasing artists. Known as the independents, they are world leaders in terms of innovation and discovering new music and artists – they produce more than 80% of all new releases and account for 80% of the sector’s jobs. IMPALA’s mission is to grow the independent music sector sustainably, return more value to artists, promote diversity and entrepreneurship, improve political access, inspire change, and increase access to finance. IMPALA works on a range of key issues for its members and started a new co-funded work programme as an EU cultural network in 2025. IMPALA runs various award schemes and has a programme aimed at businesses who want to develop a strategic relationship with the European independent sector – Friends of IMPALA. This year we are celebrating our 25th anniversary with a series of interviews Faces of the Independent Sector and other features, see more here.